VGPM’s original site lacked clarity, structure and visual cohesion — making it difficult for visitors to understand the mission, explore the archive, or engage with the content meaningfully. Without a clear narrative or presentation strategy, key collections and stories were buried behind inconsistent layouts, and the overall experience didn’t reflect the passion or cultural significance of the project.

Alongside the website, VGPM also needed printed marketing material that would help communicate the museum’s purpose at events and to potential supporters.

We designed a refreshed, audience-focused website in Figma that brings VGPM’s mission to the forefront and makes the archive inviting and navigable. The new site structure highlights key collections and items, with clearer pathways for exploration and engagement. The visual design was tailored to celebrate video game history while remaining intuitive for first-time visitors.

Once the design was complete, I passed the final assets and specifications to Damian at VGPM, who implemented the build. We also developed printed assets that support outreach and storytelling in physical settings, helping VGPM communicate its vision beyond the screen.

• Clearer Narrative & Structure: The redesigned site presents VGPM’s mission and collections in a more digestible, engaging way.
• Improved Accessibility: Visitors can now more easily browse items, explore collections, and connect with the organisation’s purpose.
• Design Consistency: A cohesive visual language was established across digital and print materials.
• Support Tool for Outreach: The printed pieces act as tangible touchpoints at events and meetings, reinforcing VGPM’s identity and story.
• Light & Dark Mode Experience: A built-in dark mode adds flexibility and enhances the immersive feel — a subtle but thoughtful nod to gaming culture.

Thank you for the hard work on our new site Callum! Couldn't have done this without your talent and design skills.