Web Pages
In today’s digital landscape, a seamless user experience across all devices is essential. My portfolio showcases a range of responsive web pages crafted with a focus on flexibility and accessibility. Each project is designed to adapt fluidly to various screen sizes, ensuring optimal performance and aesthetic appeal whether viewed on a desktop, tablet, or smartphone. By leveraging modern frameworks and employing meticulous design principles, I create websites that not only look great but also function flawlessly across all platforms. Explore the examples below to see how responsive design enhances user engagement and interaction in real-world scenarios.
For the launch of Avon Cosmetics' new skincare range, I designed and developed a responsive website that captures the brand's elegance and commitment to quality.
BECOME A REP. BECOME A BEAUTY BOSS
To support Avon Cosmetics' mission of empowering individuals through flexible career opportunities, I designed and developed a dedicated web page for prospective representatives.
K-Beauty Collection
For the launch of a new K-Beauty product line, I designed a dynamic and responsive web page that immerses visitors in the captivating world of Korean skincare.
Display
Display web banners are powerful tools for online marketing, designed to capture attention and drive engagement. These visually striking advertisements appear on websites and apps, leveraging eye-catching graphics, compelling copy, and strategic placements to entice users to take action. Effective banners not only reflect a brand’s identity but also communicate key messages quickly, making them essential for promoting products, services, or special offers. With the ability to target specific audiences and optimize performance through A/B testing, display web banners can significantly boost visibility and conversion rates, making them a vital component of any digital marketing strategy.
Email
During my work at Avon Cosmetics, I designed responsive email campaigns using Adobe Dreamweaver and Adobe XD to create visually appealing, mobile-friendly emails that enhanced user experience and boosted engagement. These emails featured striking visuals and concise messaging, ensuring they looked great on any device while reinforcing Avon’s brand identity. By optimising for readability and improving click-through rates, these campaigns effectively connected with customers, driving personalised interactions and fostering brand loyalty through performance tracking and continuous optimisation.
Social
Social web assets are essential tools for enhancing brand presence and engagement across various social media platforms. These visually compelling graphics, videos, and posts are designed to capture attention in fast-scrolling feeds, utilising striking visuals and concise messaging to communicate key brand values and promotions. Effective social assets not only reflect a brand's identity but also foster community interaction and encourage sharing, making them vital for building a loyal audience. With the ability to target specific demographics and analyse performance metrics, social web assets can significantly increase reach and engagement, positioning them as a crucial element of any comprehensive digital marketing strategy.
Web
Web assets are vital components for establishing a strong online presence and driving engagement for brands like Avon Cosmetics. These digital elements—including banners, landing pages, and social media graphics—are crafted to resonate with the target audience while showcasing the brand’s vibrant product offerings. Each asset utilizes striking visuals and compelling copy to communicate Avon’s core values of beauty and empowerment, making it easy for customers to connect and engage. By optimizing these web assets for various platforms, I ensure they not only reflect Avon’s brand identity but also encourage interaction and sharing. With the ability to analyse performance metrics and refine strategies, well-designed web assets significantly enhance visibility and engagement, positioning them as essential tools in Avon’s digital marketing strategy.
HTML5
HTML5 banners are an exciting way to engage audiences and boost brand visibility. These interactive ads use the power of HTML5 to create visually stunning and animated banners that truly capture attention. Each banner is designed to showcase products or services while delivering messages that resonate with viewers. By incorporating rich media elements like animations and videos, these banners enhance the user experience and encourage clicks. Plus, they’re optimized for responsiveness, ensuring a seamless display across all devices. With the ability to track performance and gather insights, I continuously refine these banners to maximize engagement and drive conversions, helping brands connect more effectively with their audiences.
Adobe XD Prototypes
Interactive prototypes are crucial for translating design concepts into tangible user experiences. Using Adobe XD, I develop prototypes that simulate the user journey, showcasing functionality and design elements in a dynamic and engaging way. These prototypes help visualise the end product, enabling stakeholders to interact with and provide feedback on the design before development begins.
My approach to prototyping focuses on creating intuitive, high-fidelity interactions that reflect real-world use. By incorporating user flows, micro-animations, and responsive design, I ensure that each prototype not only demonstrates design intent but also enhances the overall user experience. Explore my Adobe XD prototypes to see how I bring designs to life and refine solutions through iterative feedback.
This project involved redesigning the mobile consent page on placing an order. I developed multiple options, each exploring various interactive elements while ensuring accessibility for all users.
