BarzBrand

WIX ecommerce Website

Signature clothing Line

Overview

BarzBrand is the signature clothing line of Will Barlow, a professional action sports athlete known for his bold riding style and energetic personality. Based in Melbourne, Australia, the brand was created to give his fans a way to connect with his journey through apparel and visual identity.

After connecting with Will in early 2017, the goal was to build a brand that reflected his personality and the culture around action sports. From the initial concept through to launch, the project included logo design, website development, merchandise graphics, and promotional assets that would allow the brand to grow alongside his career.

The Challenge

The challenge was turning a personal brand into something fans could rally behind. The identity needed to feel authentic to Will’s personality while also working across multiple formats including apparel prints, stickers, and a digital storefront.

Working remotely between continents added another layer to the process. What began as an eight hour Skype session quickly turned into a deep creative collaboration where ideas were developed, refined, and turned into a complete visual identity ready for launch.

The Results

From a blank canvas, BarzBrand quickly evolved into a recognizable apparel brand supported by a strong visual identity and online presence. The project included a custom logo, responsive website, flash stickers, and apparel graphics designed specifically for the action sports audience.

The brand launch was met with strong support from Will’s fanbase and continues to grow as part of his professional career. Seeing the brand move from concept to something fans actively support made the entire process incredibly rewarding.

Initial apparel release sold out within 24 hours of launch
Built a recognizable signature clothing line around Will’s personal brand
Created a complete visual identity including logo, apparel graphics, and merchandise assets
Launched a responsive ecommerce website to support online sales and brand growth
Designed stickers and promotional graphics for fans and event distribution

Landing Page Design

Client Review

Cal built my merch website from the ground up making every moment memorable and fun.
Made a lifelong friend at the same time as building my first business whos gonna complain with that.