After connecting with @barzeyy in early 2017, I set out to craft a brand that matched his larger-than-life personality and provided his fans with a way to rally behind him as a professional action sports athlete.
Drawing from my previous experience with Internal Apparel, I had a game plan for launching a clothing line. With Will's vision in mind, we embarked on creating BarzBrand. What started as an 8-hour Skype call to Australia on a Saturday quickly transformed into a signature brand that thousands of fans adore. Our journey began with a blank canvas, but as Will and I brainstormed, the concept rapidly took shape. This project was a breakthrough for me, and seeing the launch results made all the effort worthwhile.
From designing the logo and crafting a responsive website to creating flash stickers and apparel prints, BarzBrand has evolved into what you see today. And as it continues to grow, I’m thrilled to see where our next creative adventure will take us!
Working on BarzBrand was an incredible journey that turned a big idea into a thriving reality. From those marathon Skype sessions with Will to seeing the brand take shape, it was a rollercoaster of creativity and teamwork. I’m grateful for the opportunity and excited to bring the same passion and creativity to new projects in the future.
