In early 2020, Sean O'Malley launched a live-streamed competition to design a unique print for his new clothing line. Excited by the opportunity, I immediately teamed up with a local artist whose style I admired and believed would complement this project perfectly.
I curated still shots from various videos featuring Sean and selected a few that would translate well into artist Paul’s distinctive style. Given Sean’s flamboyant persona and vibrant hair, it was crucial to choose an image that would make our entry stand out and enhance our chances of winning the competition.
We iterated through several design concepts before finalising the one above. I was thrilled with the outcome, and we ultimately won the competition with the design on the left. This winning design was featured on a variety of clothing items, which fans of Suga Show eagerly purchased.
Jumping into Sean O'Malley's clothing line competition was like stepping into the ring of design challenges! I teamed up with a local artist whose style was as electric as Sean’s own flair. After some serious brainstorming and a few late-night design sessions, we crafted a print that really popped. Winning the competition was a major high, especially seeing our design on clothing that fans couldn’t get enough of. As a bonus, Sean sent us a pair of custom-signed Santa Bull boxing gloves—proof that sometimes, dreams and boxing gloves do come true!
